Being Global: How To Think, Act And Lead In A Transformed World

By Angel Cabrera (Author), Gregory Unruh (Author)

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Why do we need global leaders? The voyage of a pair of blue jeans, from inception to product release, offers a glimpse into the international — and complex — world of business today: The cotton may be picked in Peru or Uganda, shipped to China for finishing, and then sent to Malaysia to be woven into yarn. The yarn goes to Thailand where the fabric is made; that fabric is then cut in Singapore and sent to Indonesia for sewing. Labels from India. Zippers from Hong Kong. Thread from Malaysia. Buttons from Taiwan. The range of countries and systems involved in this production demonstrates that business in many industries (automotive and electronics, food and pharma) has become inescapably linked across borders.

But it’s more than mastering geography and culture that makes a leader today. You must master the complex mind-set and competencies needed to lead in today’s fully globalized world.

In Being Global, Angel Cabrera and Gregory Unruh of the Thunderbird School of Global Management set a new context for global leadership, illustrating both the challenges and the opportunities facing today’s executives.

Being Global is written for leaders at all levels of their careers who aspire to think and act globally, and who need some help getting there.

About The Author :                                                                                                                                     

Angel Cabrera is president of Thunderbird School of Global Management, which is widely recognized as the number one school in the international business field. The World Economic Forum named Dr. Cabrera a “Global Leader for Tomorrow” and chairman of the Global Agenda Council for promoting entrepreneurship.

Gregory Unruh is a professor of global business at Thunderbird School of Global Management and director of the Lincoln Center for Ethics in Global Management. He is the author of numerous articles and books.


  • : Being Global: How To Think, Act And Lead In A Transformed World
  • : Angel Cabrera
  • : Harvard Business School Press
  • : 142218322X
  • : 9781422183229
  • : Hardcover
  • : 224
  • : English

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