Cult: Leadership and Business Strategy: Ruthlessly Defined

By Arindam Chaudhuri (Author), A Sandeep (Author)

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 CULT: Leadership and Business Strategy: Ruthlessly Defined

 The Classic CEO Guide to calling the Shots without Getting Shot

CULT is a book for all existing and aspiring CEOs who face constant challenges in the rapidly evolving and cutthroat business world of this time and era. Business realities of yesteryears have snowballed into a new dynamics wherein the business head needs to focus clearly on the company’s shareholders and stock market wealth maximization. The name of the game is leadership and strategic vision.

The book is authored by Prof. Arindam Chaudhuri, Founder of the Planman Group and Hony. Director of the IIPM Think Tank and Prof. A. Sandeep, Dean, Research and Consulting, IIPM. (The Indian Institute of Planning and Management (IIPM) is rated India’s B-School No. 1 in intellectual impact, global exposure and No. 5 in overall best rating.) The book discusses pertinent challenges and presents solutions, even if radical, to remain at the top.

Divided into two sections: Leadership and Business Strategy, the book is replete with case studies of the world’s best performing CEOs. It is a wake-up call for the CEO who still trudges along the trodden path, and is closed to change.


‘…This book shakes you up and challenges your fundamentals, in a simple research-driven manner. Their experience in handling business shows, so does their tremendous understanding of multiple complexities of various issues. This is a classic for CEOs. And they better not ignore it…’ - Dr Brian Tempest (Chairman of the Advisory Board, Lancaster University management School, Independent Chairman, Religare Capital Markets Plc. & former CEO & MD, Ranbaxy Laboratories)


  • : Cult: Leadership and Business Strategy: Ruthlessly Defined
  • : Arindam Chaudhuri
  • : Vikas Publishing House
  • : 9789325953512
  • : Paperback
  • : 452
  • : English

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Average Customer review    :       (1 customer reviews)    Read all 1 reviews
Neha on 28.08.2012

Cult is a CEO guide that covers all the important aspects of leadership and business strategy. It was an amazing experience for me going through each and every line of Cult. Both have really put in a lot of effort and hard work that is visible in the book. The years of research and analysis and the case studies; everything could be found while reading this classic guide. It is a must read especially for people wanting some tips on great leadership skills. Just goes on to show the efforts put in by two great personalities!

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