Though internal communications is currently among the fastest-growing communication functions, there is limited understanding of its potential and practical techniques. This hinders how it is taught in B-schools, organizations perceive the function and professionals view their work. Internal communications professionals are expected to be corporate information strategists and play a vital role in reinventing organizations.
Internal Communications is an attempt at showcasing the importance of internal communications, key internal communications solutions and practices with insight into models, strategy and policies that are used widely by practitioners. It will give a deep understanding of the key issues confronting the internal communications discipline today in India and abroad. Readers will also get tips on how to raise the profile of internal communications within their set-up, essential skills for internal communications and a review of drawbacks and benefits of social media. This book will benefit communication practitioners, human resources professionals and students who would like to explore and make inroads in this critical function. It also aims to be a valuable resource for faculty in business management or communication schools.