Key Concepts in Strategic Management

By Jonathan Sutherland (Author), Diane Canwell (Author)


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Description

"Key Concepts in Strategic Management" is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what strategic management is all about.

Features

  • : Key Concepts in Strategic Management
  • : Jonathan Sutherland
  • : Palgrave MacMillan
  • : 1403921350
  • : 9781403921352
  • : Paperback
  • : 256
  • : English

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