"Duran does a great service to entrepreneurs by distilling into just twenty 'vital secrets' each step of creating and deriving wealth from a start-up. His narrative is clear and well supported by detailed personal examples of what he and others have gone through in the process of creating successful start-ups. I consider this book one of the best resources available for aspiring entrepreneurs."
-Andrew M. Isaacs
Executive Director, Management of Technology Program, University of California, Berkeley
"Joe Duran gives great guidance . . . to build value you need to build a path to liquidity, and that means building a solid enterprise."
-Jerome S. Engel
Executive Director, Lester Center for Entrepreneurship and Innovation
Haas School of Business, University of California, Berkeley
"A reflective tale by a successful entrepreneur, brimming with insight and good ideas."
-Murray Low, PhD
Director of the Entrepreneurship Program, Columbia Business School
Of the roughly one million businesses started every year, half of them fail because of insufficient financing, poor management, or because their owners lack basic entrepreneurial skills. Even those that succeed seldom have a clear exit plan for their business. Start It, Sell It & Make a Mint contains concrete strategies and twenty vital secrets that will enable you to grow, maintain, and eventually sell your business at the highest possible price when you are ready. This book shares real-life insights from dozens of entrepreneurs in a range of industries.
Real world anecdotes and step-by-step strategies to build and sell a successful business
Half of the roughly one million businesses that start up every year fail because of insufficient financing, poor management, or lack of basic entrepreneurial skills. Based on his own experience as well as those of the many other successful business owners interviewed for this book, Joe John Duran explains how to overcome these obstacles. This reader-friendly book offers easy-to-follow advice, including 20 vital secrets that will help business owners avoid the most common mistakes, grow their businesses successfully, and then sell them at the highest price possible.
Joe John Duran (Santa Monica, CA) built a national investment firm with billions under management and thousands of clients. Within 10 years of creating it, he sold it to General Electric for tens of millions of dollars. He is a chartered financial analyst, CEO of Alchemy Capital, Chairman of Finance of the Santa Monica Bay Young Presidents Organization (YPO), and a member of the Association of Investment Management Research (AIMR) and the Los Angeles Society of Financial Analysts (LASFA).
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