Customer Reviews - We Are Like That Only

Dilip on 25.05.2011

Perfect book to understand the Indian market. Read this if you want to know why some trendy bikes are sold better in small towns than Big cities?.Some of statistics given in the book are very surprising and refreshing one which completely bowled out me was, The percentage of higher middle class in india is equal to Australian population,but unlike in Australia we are geographically scattered in much bigger areas, which makes the selling difficult for mnc`s in India.

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