In the 20 plus years of liberalisation, India has been down variousbylanes and dead-ends. Liberalisation has a lot going for it; mostof us would not have it any other way. But it has also seen thepower of money megabuck scams in which the only crime is gettingcaught. This book is not concerned with relicts of history; itprofiles people, processes and products that have something new tooffer, that have a story to tell. Or it may be about failure; thereare stories and lessons there too. But it is not a prescription.This is also not chicken soup for the Indian CEOs soul. Its moremulagatani for the manager. All chapters and sub-chapters have a point to make. But oneneeds to find it. The tone of the book is not meant to beappeasing. This book has no holy cows. There are no punches pulled,even if it puts business barons in a bad moo. This book floats likea butterfly between various incidents and issues. Written with anacerbic pen, it stings like a bee too. About the Author Parthasarathi Swami was studying Mechanical Engineering atthe Indian Institute of Technology (IIT) Kharagpur when he decidedhe had a soul above a slide rule. This was in the pre-calculatorage; there was just one calculator on campus, remembers Swami. Hewanted to write. But you couldnt make a living out of writing.Thats an avocation, not a profession. So Swami joined BusinessStandard, then a Calcutta-based business daily, as subeditor. Hehas stayed in business journalism ever since. Along the way, hegraduated in History from Osmania University and did hispost-graduation from the Indian Institute of Management (IIM),Calcutta. After Business Standard, Swami had short stints with IndiaToday and The Sunday Observer. He then joined Businessworld androse to be Managing Editor. After more than a decade there, hejoined Business India, where he is currently Managing Editor. Swamiis also Managing Editor of India Knowledge@Wharton, theIndia-focused online publication of The Wharton School (at TheUniversity of
