Crossword
Home | Login | my cart | My Account | Gift Card Balance | Track Your Order | my WishList | customer care
Search
  • Categories
    • Books
      • Books

        Fiction

        • Classics
        • Crime, Mystery & Thrillers
        • General And Literary
        • Graphic Novel
        • Historical Fiction
        • Mythological Fiction
        • Poetry
        • Quick Reads Fiction
        • Romance
        • Young Adult Crime And Mystery
        • Young Adult Fiction
        • Young Adult Romance

        Non Fiction

        • Biographies And Autobiographies
        • Current Affairs
        • Family And Health
        • Finance
        • General Management
        • General Reference
        • India
        • Marketing And Advertising
        • Parenting And Childcare
        • Religion & Mythology
        • Self Help
        • Sports

        Children's Books

        • Activity And Puzzles
        • Colouring Book
        • Comics
        • Early Learning
        • Fairy Tales And Fables
        • Picture Books

        Author Signed Copies


        Christmas Specials


    • Toys & Games
      • Toys

        Categories

        • Action Toys
        • Activity & Games
        • Dolls
        • Dolls & Accessories
        • Infant, Preschool & Toddlers
        • Soft Toys
        • Vehicles
        • Art & Craft Sets

        Top Brands

        • Funskool
        • Hasbro
        • Hot Wheels
        • Lego
        • Mattel
        • Nerf
        • Reliance
        Crossword - Toy of the Week

    • Stationery
      • Stationery

        Categories

        • Art & Craft
        • Children's Accessories
        • Writing Instruments
        • Notebook & Writing Pads
        • Writing Accessories

        Top Brands

        • Cross
        • Classmate
        • Doms
        • Doodle
        • Kokuyo Camlin
        • Luxor
        • Sheaffer
        • Smily Kiddos
        • Strings
        • William Penn
        Smily Kiddos

    • Gifts
      • Gifts

        Categories

        • Hobbies & Activity Sets
        • Children's Accessories
        • Women Fashion Accessories

        Top Brands

        • All Things Sundar
        • Hamster London
        • Hinkler
        • Igloo Books
        • Parragon Books

    • Magazines
  • Books
  • Toys
  • Stationery
  • Gifts & Accessories
  • Magazines
  • The Write Place
Home
>
Books
>
Non Fiction Books
>
General Management
  • Start- Up Marketing Strategies
Tweet

Start- Up Marketing Strategies

By Editors (Author)
Write a Review
Rs.599
Rs.599

Start- Up Marketing Strategies
INR
BK0444074
In Stock
599.0
Rs.599


Low Stock Alert. Only 4 left !
Ships in 3 - 5 Days
Free Shipping in India!
Check for shipping pincode

  • Free Shipping in India for orders above Rs. 500
  • For orders below Rs. 500, shipping charge of Rs. 50.
  • This product ships in India

Description

11 Real-Life Cases of Indian Start-Ups Analyse real-life marketing challenges faced by start-ups from across the marketing mix of product, price, place and promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including health tech, fintech, media and entertainment, and fast-moving consumer goods (FMCG). Each case investigates the dilemmas faced by start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them. 11 Real-Life Cases of Indian Start-Ups Analyse real-life marketing challenges faced by start-ups from across the marketing mix of product, price, place and promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including health tech, fintech, media and entertainment, and fast-moving consumer goods (FMCG). Each case investigates the dilemmas faced by start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.

Features

  • : Start- Up Marketing Strategies
  • : Editors
  • : Jaico Publishing House
  • : 9390166824
  • : 9789390166824
  • : Paperback
  • : 260
  • : English

You may also be interested in

  • 48 Hour Start Up By Fraser Doherty Rs.350
    {"price":"350.00","category":"Marketing And Advertising","name":"48- Hour Start- Up","id":"1341200-41535510985"} { "name": "48- Hour Start- Up", "id": "200669769", "price": "350.00", "brand": "", "category": "", "variant": "", "list": "", "position": "" } { "name": "48- Hour Start- Up", "id": "200669769", "category": "", "brand": "", "variant": "", "position": "", "price": "350.00" }
  • Anatomy: Exploring The Human Body By Phaidon Editors Rs.4,295
    {"price":"4295.00","category":"Non Fiction","name":"Anatomy: Exploring The Human Body","id":"1341200-30417366200"} { "name": "Anatomy: Exploring The Human Body", "id": "BK0445890", "price": "4295.00", "brand": "", "category": "", "variant": "", "list": "", "position": "" } { "name": "Anatomy: Exploring The Human Body", "id": "BK0445890", "category": "", "brand": "", "variant": "", "position": "", "price": "4295.00" }
  • Living In Colour By Phaidon Editors Rs.3,295
    {"price":"3295.00","category":"Nonfiction","name":"Living In Colour","id":"1341200-13774396767"} { "name": "Living In Colour", "id": "BK0465014", "price": "3295.00", "brand": "", "category": "", "variant": "", "list": "", "position": "" } { "name": "Living In Colour", "id": "BK0465014", "category": "", "brand": "", "variant": "", "position": "", "price": "3295.00" }
  • The Men's Fashion Book By Phaidon Editors Rs.6,495
    {"price":"6495.00","category":"Non Fiction","name":"The Men's Fashion Book","id":"1341200-27739507276"} { "name": "The Men's Fashion Book", "id": "BK0461076", "price": "6495.00", "brand": "", "category": "", "variant": "", "list": "", "position": "" } { "name": "The Men's Fashion Book", "id": "BK0461076", "category": "", "brand": "", "variant": "", "position": "", "price": "6495.00" }
  • 30, 000 Years of Art, New Edition, Mini … By Phaidon Editors Rs.2,195
    {"price":"2195.00","category":"Non Fiction","name":"30, 000 Years of Art, New Edition, Mini Format: The Story of Human Creativity Across Time & Space","id":"1341200-94718523384"} { "name": "30, 000 Years of Art, New Edition, Mini Format: The Story of Human Creativity Across Time & Space", "id": "BK0445859", "price": "2195.00", "brand": "", "category": "", "variant": "", "list": "", "position": "" } { "name": "30, 000 Years of Art, New Edition, Mini Format: The Story of Human Creativity Across Time & Space", "id": "BK0445859", "category": "", "brand": "", "variant": "", "position": "", "price": "2195.00" }
  • The DREAM Founder: Creating a Successful … By Nath Dhruv Rs.399
    {"price":"399.00","category":"BUSINESS AND MANAGEMENT","name":"The DREAM Founder: Creating a Successful Start- up","id":"1341200-50589832859"} { "name": "The DREAM Founder: Creating a Successful Start- up", "id": "BK0461204", "price": "399.00", "brand": "", "category": "", "variant": "", "list": "", "position": "" } { "name": "The DREAM Founder: Creating a Successful Start- up", "id": "BK0461204", "category": "", "brand": "", "variant": "", "position": "", "price": "399.00" }
  • Stuck Up To Start Up: A Practical Guide to … By Kapoor Rs.250
    {"price":"250.00","category":"BUSINESS AND MANAGEMENT","name":"Stuck- Up To Start- Up: A Practical Guide to Starting Your Own Venture","id":"1341200-27513030216"} { "name": "Stuck- Up To Start- Up: A Practical Guide to Starting Your Own Venture", "id": "BK0458265", "price": "250.00", "brand": "", "category": "", "variant": "", "list": "", "position": "" } { "name": "Stuck- Up To Start- Up: A Practical Guide to Starting Your Own Venture", "id": "BK0458265", "category": "", "brand": "", "variant": "", "position": "", "price": "250.00" }
  • Unoffical Harry Potter Character Compendium … By The Editors Of Muggle Net Rs.1,299
    {"price":"1299.00","category":"Books","name":"Unoffical Harry Potter Character Compendium The","id":"1341200-93108304463"} { "name": "Unoffical Harry Potter Character Compendium The", "id": "BK0454158", "price": "1299.00", "brand": "", "category": "", "variant": "", "list": "", "position": "" } { "name": "Unoffical Harry Potter Character Compendium The", "id": "BK0454158", "category": "", "brand": "", "variant": "", "position": "", "price": "1299.00" }

Reviews

Be the first one to review this product

Write a Review

Discussion:Start- Up Marketing Strategies

Be the first to start a discussion Start a new discussion

Browse all Discussions on Books

Shop with Confidence

  • Secure Shopping
  • Customer Care
  • Privacy Policy
  • Terms of Use
  • Shipping Policy
  • Returns Policy
  • Payment Option
  • Delivery Area
  • How to Shop
  • Shoppers Stop

About us

  • About us
  • Our Directors
  • Crossword Book Award
  • Advertise with us
  • Crossword Stores
  • Crossword Franchisee
  • Help / FAQ
  • Contact Us
  • Feedback

My Account

  • My Account
  • My Orders
  • My Shopping Cart
  • My Wish List

Payment Options

Credit Card

Net Banking (All Major Indian Banks)

Debit Card

Cash on Delivery

Crossword Gift Cards

Follow Us On

Facebook Twitter Instagram

© 2010-2018 Crossword Bookstores Ltd. All Rights Reserved.

Powered by infibeam