Managing Brand Equity

The content is presented as a framework supported by real-world case studies. Each chapter opens with a historical example and then maps those lessons to the five assets. Readers will find accessible diagrams, practical metrics, and checklists that translate theory into action.

Readers move from diagnosis to action, learning to measure brand awareness, associations, quality, loyalty, and proprietary assets; the book shows how short-term promotions can erode value and how to balance today’s results with long‑term brand health.

• Five-asset framework linking intangible assets to business value
• Case-study driven lessons from real companies
• Practical tools to measure awareness, associations, quality, loyalty, and proprietary assets
• Step-by-step guidance for building, protecting, and renewing brand equity
• Diagrams, checklists, and reflective prompts that support action
• Clear guidance on aligning brand strategy with marketing, product, and channels

After reading, you’ll have a repeatable playbook to assess and strengthen brand value, helping you make informed decisions that foster customer loyalty, steady earnings, and long-term growth. It leaves readers with a sharper perspective on brand stewardship and a practical mindset for sustainable success.