{"product_id":"9780099529750","title":"Mythologies","description":"\u003cdiv\u003e\n\u003cp\u003eThis is a non-fiction collection of critical essays that strips away the masks of mass culture to reveal the hidden meanings in everyday life. Centered on the idea that myths shape what we fear, desire, and accept, it analyzes familiar subjects—from wrestling to cinema, consumer goods to automobiles—to show how signs, symbols, and ideology operate unseen. The intended readers include students of media studies, philosophy, and cultural analysis, as well as curious readers who want a sharper lens on the world around them. The tone is insightful, provocative, and welcoming, inviting readers to question the messages that surround them.\u003c\/p\u003e \u003cp\u003eBarthes’s approach blends close readings with accessible cultural commentary. Each essay dives into a concrete example—from wrestling to film, from plastic objects to cars—showing how signs carry ideology under everyday visibility. Concepts such as semiotics, myth, sign, and cultural critique are introduced through vivid, memorable analyses, making complex ideas approachable for newcomers while rewarding readers with seasoned interest in critical theory and media studies.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eBroad range of mass culture topics analyzed (wrestling, film, consumer goods, cars)\u003c\/li\u003e\n\u003cli\u003eClear semiotic method that reveals hidden ideologies in everyday signs\u003c\/li\u003e\n\u003cli\u003eShort, provocative essays that invite reflection and discussion\u003c\/li\u003e\n\u003cli\u003eAccessible, lucid prose with vivid, concrete examples\u003c\/li\u003e\n\u003cli\u003eBuilds media literacy and critical thinking about culture and society\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eAfter finishing, readers gain a sharper eye for the signs that shape daily life—enhanced media literacy, and a willingness to question taken-for-granted messages—leaving with a lasting curiosity about how culture creates meaning and influences choices.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Crossword.in","offers":[{"title":"Default Title","offer_id":48540376105177,"sku":"9780099529750","price":665.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/3066\/9017\/files\/51VPBUhQRwL._SL1164.jpg?v=1776661501","url":"https:\/\/www.crossword.in\/products\/9780099529750","provider":"Crossword.in ","version":"1.0","type":"link"}