{"product_id":"9780141187129","title":"Illness As Metaphor And Aids And Its Metaphors","description":"\u003cdiv\u003e\n\u003cp\u003eThis non-fiction work offers a rigorous, thought-provoking examination of how illness is described and understood in society. It reveals how certain metaphors—especially around cancer and, later, AIDS—have amplified suffering, created stigma, and sometimes impeded timely, effective care. Written for adults, students, and general readers interested in medical humanities, the tone is calm, insightful, and persuasive, inviting readers to rethink long-held assumptions about disease.\u003c\/p\u003e \u003cp\u003eStructured as a sequence of lucid essays, the book blends historical context with close analysis of language in media, literature, and public discourse. It explains how metaphors shape patient experience and public perception, and how reframing these narratives can reduce stigma and improve health outcomes. Readers move from theoretical ideas to real-world implications, with opportunities to reflect on their own responses and to consider how clearer, more compassionate conversations about illness can support better decision-making.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIn-depth analysis of illness metaphors and their impact on patient experience and treatment decisions\u003c\/li\u003e \u003cli\u003eHistorical and cultural context spanning cancer narratives and AIDS-era discourse\u003c\/li\u003e \u003cli\u003eClear, accessible writing that explains complex ideas without jargon\u003c\/li\u003e \u003cli\u003eKey concepts: metaphor theory, stigma, patient voice, media literacy, and public health messaging\u003c\/li\u003e \u003cli\u003eThought-provoking prompts and reflections that encourage critical reading and empathy\u003c\/li\u003e \u003cli\u003eA scholarly yet engaging voice that invites ongoing exploration of how language shapes health\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eReaders finish with a nuanced understanding of how language can empower healthier conversations about disease, reduce stigma, and support informed health decisions. The work fosters greater empathy, sharper critical thinking, and a lasting appreciation for the power of words in shaping health and healing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Crossword.in","offers":[{"title":"Default Title","offer_id":48540407955673,"sku":"9780141187129","price":665.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/3066\/9017\/files\/81ekN2Fu7nL._SL1500.jpg?v=1780085508","url":"https:\/\/www.crossword.in\/products\/9780141187129","provider":"Crossword.in ","version":"1.0","type":"link"}