{"product_id":"9780143129332","title":"The Science Of Selling","description":"\u003cdiv\u003e\n\u003cp\u003eThis is a non-fiction sales guide that blends social psychology, neuroscience, and behavioral economics to align selling with how buyers form decisions. It speaks to sales professionals, business leaders, and growth-minded entrepreneurs seeking practical strategies grounded in science. The tone is clear, practical, and empowering, focused on real-world results.\u003c\/p\u003e \u003cp\u003eThe content is presented as a compact, research-driven playbook you can apply in everyday conversations. It combines theory with actionable techniques, including how to engage buyers’ emotions, ask brain-friendly questions, lock in incremental commitments, and create positive influence that stands up to tough competition. Objection handling is reframed as uncovering underlying causes and neutralizing them, guiding buyers through the mental steps to purchase.\u003c\/p\u003e \u003cp\u003eReading feels accessible and actionable: concise explanations, quick-start strategies, and brief anecdotes that illustrate outcomes in actual sales situations. The material bridges science and practice, helping readers move from awareness to confident, repeatable performance.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eEvidence-based strategies blending neuroscience, psychology, and behavioral economics\u003c\/li\u003e\n\u003cli\u003eBrain-friendly selling techniques: emotion engagement, targeted questioning, and micro-commitments\u003c\/li\u003e\n\u003cli\u003eObjection discovery with root-cause neutralization\u003c\/li\u003e\n\u003cli\u003eEthical influence strategies designed to differentiate from competitors\u003c\/li\u003e\n\u003cli\u003eReal-world anecdotes, concise checklists, and practical exercises\u003c\/li\u003e\n\u003cli\u003eClear, actionable steps for immediate use in daily selling\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eAfter finishing, readers gain a practical toolkit to improve sales performance, a deeper understanding of buyer decision-making, and renewed confidence to influence ethically. It leaves a lasting impression by turning complex research into repeatable, measurable results that fit into any sales process.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Crossword.in","offers":[{"title":"Default Title","offer_id":48540434530521,"sku":"9780143129332","price":1283.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/3066\/9017\/files\/71MVlDjfJvL._SL1500.jpg?v=1776661701","url":"https:\/\/www.crossword.in\/products\/9780143129332","provider":"Crossword.in ","version":"1.0","type":"link"}