{"product_id":"9780143137009","title":"Nudge","description":"\u003cdiv\u003e\n\u003cp\u003eThis is a non-fiction book about behavioral economics and public policy. Its central idea is that small, carefully designed environments can steer choices in meaningful ways, helping people make better decisions for themselves, their families, and society. The intended readers include policymakers, business leaders, students, and engaged citizens who want practical insight into how decisions are shaped and how to design better ones. The tone is thoughtful, accessible, and hopeful, inviting readers to rethink everyday choices through a practical lens.\u003c\/p\u003e \u003cp\u003eBuilt on decades of research and real-world practice, the updated edition blends clear explanations with current data and fresh case studies. It examines how defaults, framing, incentives, and social norms influence behavior across areas like health decisions, personal finance, retirement savings, medical care, organ donation, climate action, and the frictions of bureaucratic sludge. The writing is concise and evidence-based, supported by diagrams that illuminate complex ideas and bring them to life in concrete scenarios.\u003c\/p\u003e \u003cp\u003eReaders move through the content by considering how to design environments that steer better outcomes, evaluate policies for fairness and effectiveness, and apply these ideas to personal decision-making and organizational design. The updated edition reflects new experiences in government and a surge of interdisciplinary research, making the material practical, applicable, and increasingly relevant to daily life.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCore concepts in behavioral economics explained with clear examples: defaults, framing, incentives, social norms, and autonomy\u003c\/li\u003e \u003cli\u003eExpanded coverage across health, personal finance, retirement, debt, mortgages, organ donation, climate action, and governmental processes\u003c\/li\u003e \u003cli\u003eClear diagrams and accessible writing that translate theory into real-world guidance\u003c\/li\u003e \u003cli\u003ePractical frameworks and takeaways for personal decision-making and policy design\u003c\/li\u003e \u003cli\u003eAttention to reducing bureaucratic sludge and making systems easier to navigate\u003c\/li\u003e \u003cli\u003eThought experiments and reflective prompts to apply ideas to everyday life\u003c\/li\u003e \u003cli\u003eEthical considerations and a focus on fairness and autonomy in designed choice environments\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eAfter finishing, readers gain a practical toolkit for shaping better choices in daily life and public programs, a sharper ability to analyze policies with empathy and rigor, and a sense of empowerment to contribute to healthier, more sustainable outcomes. The book fosters confidence, curiosity, and a broader perspective on how small design choices can yield big improvements.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Crossword.in","offers":[{"title":"Default Title","offer_id":48540435644633,"sku":"9780143137009","price":1473.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/3066\/9017\/files\/714hhkkcbCL._SL1500.jpg?v=1779279378","url":"https:\/\/www.crossword.in\/products\/9780143137009","provider":"Crossword.in ","version":"1.0","type":"link"}