{"product_id":"9780143428374","title":"From Oberoi To Oyo","description":"\u003cdiv\u003e\n\u003cp\u003eThis non-fiction book offers a concise, insightful look at the Indian hotel industry: its history, key players, and the disruptions that shaped it. It examines how venerable brands came to dominate the landscape, and how foreign chains, online travel agents, and nimble startups challenged the status quo. Intended for professionals, students, and readers with an interest in hospitality and business history, the tone is thoughtful, analytical, and engaging.\u003c\/p\u003e \u003cp\u003eBased on years of observation and conversations with senior stakeholders, the book threads together tumultuous history, evolving guest preferences, and technology-driven shifts. It pairs concise profiles with strategic analysis to reveal how leadership decisions ripple through hotels, customers, and markets. Readers follow a clear, narrative journey through turning points, industry cycles, and policy influences, making complex dynamics feel accessible.\u003c\/p\u003e \u003cp\u003eConcepts covered include industry dynamics, disruption, consumer profiling, distribution challenges, and technology’s role in shaping guest experiences. Learning feels practical and accessible as ideas are anchored in real-world examples and outcomes, helping managers, students, and investors translate macro trends into actionable insights.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey content elements\u003c\/strong\u003e: historical overview of the Indian hotel industry, profiles of leading groups, and analysis of disruptions from foreign chains, sector platforms, and nimble startups, with a look ahead at future developments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLearning outcomes\u003c\/strong\u003e: deeper understanding of market shifts, ability to analyze disruption strategies, and informed decision-making for hospitality ventures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWriting style\u003c\/strong\u003e: clear, narrative, and evidence-based analysis that translates complex trends into approachable insights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInteractive or standout features\u003c\/strong\u003e: expert perspectives, real-world case profiles, and forward-looking scenario considerations that invite reflection and discussion.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eAfter finishing, readers gain a nuanced understanding of how competition, consumer behavior, and technology shape the hospitality landscape. The book builds industry literacy, strategic thinking, and curiosity about India's dynamic hotel market—and leaves readers with a thoughtful perspective on future opportunities and challenges.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Crossword.in","offers":[{"title":"Default Title","offer_id":48540459598041,"sku":"BK0423079","price":340.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/3066\/9017\/files\/71r-rtFTd8L._SL1500.jpg?v=1779268258","url":"https:\/\/www.crossword.in\/products\/9780143428374","provider":"Crossword.in ","version":"1.0","type":"link"}