{"product_id":"9780143446842","title":"How To Win An Indian Election","description":"\u003cdiv\u003e\n\u003cp\u003eThis non-fiction exploration dives into how campaigns are run in India today. It examines the roles of political consultants, data analytics, surveys, and digital media in constructing micro-targeted campaigns. Written for readers with an interest in politics, current affairs, or political science, the tone is educational, measured, and revealing.\u003c\/p\u003e \u003cp\u003eThe content is presented through research-based narrative built from interviews with campaign staff, field observations, and the author’s experiences. It weaves real-world case studies with clear explanations of how data-driven targeting, messaging, fundraising, and media amplification influence outcomes. Readers move through the material by following the step-by-step logic behind strategies, while weighing ethical considerations and practical trade-offs.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eKey content elements or activities: interviews with campaign staff and consultants; behind-the-scenes analysis of strategy development; data analytics, surveys, and micro-targeting explanations; discussion of fundraising and media strategies; case studies from contemporary Indian campaigns\u003c\/li\u003e \u003cli\u003eLearning outcomes or reader engagement: understanding how modern election campaigns are constructed; developing the ability to critically evaluate political messaging and media; gaining insight into the role of technology and money in elections; improving political literacy and informed citizenship\u003c\/li\u003e \u003cli\u003eIllustration or writing style: documentary-style writing with firsthand accounts and clear explanations; accessible, jargon-light narration that clarifies complex ideas\u003c\/li\u003e \u003cli\u003eAny interactive or standout features: thought-provoking questions and reflections after sections to apply concepts to real-world scenarios\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eReaders finish with a nuanced understanding of how elections are engineered in a modern democracy, enhanced media literacy, and a more informed perspective on current affairs.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Crossword.in","offers":[{"title":"Default Title","offer_id":48540468478169,"sku":"BK0417954","price":285.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/3066\/9017\/files\/61_2PrkopuL._SL1000.jpg?v=1776661622","url":"https:\/\/www.crossword.in\/products\/9780143446842","provider":"Crossword.in ","version":"1.0","type":"link"}