{"product_id":"9780385525220","title":"The Hidden Brain","description":"\u003cdiv\u003e\n\u003cp\u003eThis non-fiction exploration dives into the quiet voice in our minds that guides our most consequential decisions. It reveals how we fall in love, judge others, choose leaders, hire staff, or act courageously—and how these choices can be steered by unseen forces. Written for curious adults with an interest in neuroscience, psychology, and social behavior, the tone is provocative, insightful, and human.\u003c\/p\u003e \u003cp\u003eThrough real-world case studies, experiments, and vivid anecdotes, the book blends neuroscience, psychology, and behavioral science into accessible narratives. Readers follow compelling scenarios that illustrate how biases, heuristics, and social context shape outcomes in politics, relationships, and the workplace, without drowning in jargon.\u003c\/p\u003e \u003cp\u003eConcepts covered include unconscious bias, cognitive biases, moral psychology, decision-making processes, cognitive heuristics, and social influence. Explanations stay evidence-based and practical, helping readers connect science to everyday life and reflect on their own thinking.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eReal-world case studies and narratives that illustrate unseen influence in love, politics, work, and safety\u003c\/li\u003e \u003cli\u003eKey concepts such as unconscious bias, cognitive biases, moral psychology, social influence, cognitive heuristics, and decision-making\u003c\/li\u003e \u003cli\u003eEvidence-based explanations blending neuroscience, psychology, and behavioral science\u003c\/li\u003e \u003cli\u003ePractical takeaways to recognize biases, question assumptions, and improve critical thinking\u003c\/li\u003e \u003cli\u003eAccessible, story-driven writing that makes complex science memorable\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eAfter finishing, readers gain a clearer understanding of how their minds work, heightened curiosity about human behavior, and practical tools to approach daily decisions with empathy and clarity. It leaves a lasting impression about the power of science to illuminate everyday life.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Crossword.in","offers":[{"title":"Default Title","offer_id":48540557672665,"sku":"9780385525220","price":1473.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/3066\/9017\/files\/71wvcZlQS-L._SL1500.jpg?v=1776683881","url":"https:\/\/www.crossword.in\/products\/9780385525220","provider":"Crossword.in ","version":"1.0","type":"link"}