{"product_id":"9780691158303","title":"The Kauffman Foundation Series On Innovation And Entrepreneurship","description":"\u003cdiv\u003e\n\u003cp\u003eThis is a non-fiction guide for entrepreneurs that focuses on the critical early decisions that shape a startup and its team. It explores the central questions around cofounding, equity, hiring, and investor involvement, offering practical insight for anyone building a company from the ground up. The intended reader includes aspiring founders, early-stage teams, and mentors seeking a clearer path through the murky moments of formation. The tone is thoughtful, pragmatic, and uplifting, with real-world stakes and credible, research-backed guidance.\u003c\/p\u003e \u003cp\u003eThe content blends data-driven analysis with compelling, story-led examples. Drawing on a decade of research and thousands of founders, it illuminates the people side of launching a venture—from who should own equity to when a founder-CEO should step aside. Readers encounter relatable scenarios drawn from the world of successful startups, including notable case studies that highlight both pitfalls and smarter alternatives. The book explains how to anticipate pitfalls, avoid long-term damage, and balance control with the need to attract talent and capital.\u003c\/p\u003e \u003cp\u003eFor non-fiction readers, the book covers concepts like founder dynamics, equity splits, and strategic transitions, all framed in a way that makes learning accessible and actionable. It translates complex ideas into clear, concrete guidance, helping readers see how small early choices can ripple into long-term outcomes. The writing remains approachable and evidence-based, inviting readers to reflect on their own startup plans without overwhelming them with theory.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eEarly-stage decision frameworks for cofounding, equity, and leadership roles\u003c\/li\u003e \u003cli\u003eData-driven insights drawn from thousands of founders and real-world case studies\u003c\/li\u003e \u003cli\u003eExamples of founder-CEO dynamics and how teams evolve under pressure\u003c\/li\u003e \u003cli\u003eGuidance on balancing founder control with the need to attract resources\u003c\/li\u003e \u003cli\u003eAccessible, case-centered writing that distills complex ideas into practical takeaways\u003c\/li\u003e \u003cli\u003eStrategies for preventing relationship damage and preserving long-term venture value\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eReaders finish with a practical playbook for navigating sensitive people decisions, building resilient teams, and setting a startup on a path to sustainable growth. It fosters confidence in handling difficult conversations, aligning incentives, and maintaining curiosity and perseverance as the venture matures. The result is a thoughtful, lasting impression of how to manage the people side of entrepreneurship with clarity and purpose.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Crossword.in","offers":[{"title":"Default Title","offer_id":48540601483481,"sku":"9780691158303","price":1710.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/3066\/9017\/files\/618Gk5hDIGL._SL1500.jpg?v=1779261876","url":"https:\/\/www.crossword.in\/products\/9780691158303","provider":"Crossword.in ","version":"1.0","type":"link"}