{"product_id":"9780691170817","title":"The Box","description":"\u003cdiv\u003e\n\u003cp\u003eThis non-fiction history examines the birth of container shipping and how a simple steel box reshaped global commerce. The central theme is the dramatic reduction of transportation costs through standardization and intermodal movement, making trade cheaper, faster, and more expansive. Written for curious readers of economics, history, and business, the tone is informative yet accessible, balancing rigorous analysis with human drama and strategic decision-making.\u003c\/p\u003e \u003cp\u003eFrom a modest refitted oil tanker in 1956 to a worldwide network that redefined where products are made and sold, the narrative follows the decade-long journey of invention, investment, and adoption. It highlights the high-stakes bargaining with labor leaders such as Harry Bridges and Teddy Gleason, the push for universal standards, and the moment a new logistics reality finally took hold, including Malcolm McLean’s pivotal role in demonstrating the system’s potential. The updated edition adds a new chapter with fresh sources and perspectives to keep the story compelling for today’s readers.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eComprehensive, evidence-based history of container shipping and its global impact\u003c\/li\u003e \u003cli\u003eExplains how investment, standardization, and labor negotiations shaped ports and supply chains\u003c\/li\u003e \u003cli\u003eStory-driven narrative grounded in archival sources and key milestones\u003c\/li\u003e \u003cli\u003eIllustrates how lower transportation costs redirected economic geography and fueled Asia’s rise as the world’s workshop\u003c\/li\u003e \u003cli\u003eUpdated edition with a new chapter offering fresh perspectives\u003c\/li\u003e \u003cli\u003eAccessible prose that translates complex economics into relatable everyday relevance\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eReaders finish with a clearer understanding of how a practical idea reshaped global trade, created new economic geographies, and lowered the cost of goods worldwide. The book builds curiosity about logistics, technology, and policy, and leaves readers with a lasting appreciation for the interconnected world of modern commerce.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Crossword.in","offers":[{"title":"Default Title","offer_id":48540601647321,"sku":"9780691170817","price":1615.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/3066\/9017\/files\/81Ad7RclnyL._SL1500.jpg?v=1780088090","url":"https:\/\/www.crossword.in\/products\/9780691170817","provider":"Crossword.in ","version":"1.0","type":"link"}