{"product_id":"9781591845331","title":"All Marketers Are Liars","description":"\u003cdiv\u003e\n\u003cp\u003eThis practical non-fiction guide examines how storytelling powers modern marketing. It highlights that beliefs and buying decisions are often shaped more by the stories brands tell than by features alone. Designed for marketers, brand managers, entrepreneurs, and students, the tone is insightful, pragmatic, and thought-provoking.\u003c\/p\u003e \u003cp\u003eThree essential questions anchor the approach: What’s your story? Will the people who need to hear it believe it? Is it true? The text blends concise explanations with real-world case studies to show how narrative choices shape trust, perception, and action, and it offers a clear framework you can apply to campaigns, products, and messaging.\u003c\/p\u003e \u003cp\u003ePresented in a story-forward, example-driven style, the reading experience is accessible and hands-on. Short, memorable passages, practical prompts, and bite-sized lessons help you move from concept to message, crafting credible narratives that resonate while maintaining ethical standards.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThree essential questions to frame each marketing story\u003c\/li\u003e \u003cli\u003eStory-driven framework that prioritizes authenticity over features\u003c\/li\u003e \u003cli\u003eReal-world case studies illustrating successful and problematic narrations\u003c\/li\u003e \u003cli\u003ePractical steps, prompts, and checklists for credible messaging\u003c\/li\u003e \u003cli\u003eConcise, engaging writing with memorable phrases\u003c\/li\u003e \u003cli\u003eEthical storytelling guidance and guidance on audience alignment\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eAfter finishing, readers gain a clearer ability to tell believable, audience-aligned stories that build trust and influence decisions. It strengthens confidence, curiosity, and a thoughtful perspective on marketing as a storytelling craft that respects the audience and the truth.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Crossword.in","offers":[{"title":"Default Title","offer_id":48540632645849,"sku":"BK0286608","price":1045.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/3066\/9017\/files\/718Z5rQraYL._SL1500.jpg?v=1779265847","url":"https:\/\/www.crossword.in\/products\/9781591845331","provider":"Crossword.in ","version":"1.0","type":"link"}