{"product_id":"9789353333577","title":"Mann Ki Baat A Social Revolution On Radio","description":"\u003cdiv\u003e\n\u003cp\u003eThis non-fiction, behind-the-scenes look examines a widely listened-to monthly radio address from the Prime Minister, tracing how it started on Vijaya Dashami in 2014 and evolved into a nationwide phenomenon. The central theme is the power of optimistic, people-centered communication to unite diverse listeners. The intended reader includes adults, students of politics and media, and curious readers seeking insight into democratic public discourse. The tone is informative, respectful, and inspiring.\u003c\/p\u003e \u003cp\u003eThe content blends close readings of the transcripts with exclusive behind-the-scenes storytelling from the PM’s core team, with input from All India Radio and MyGov. The narration is story-led and accessible, turning moments of decision and format evolution into a clear, engaging narrative. Readers will come away with a vivid sense of how a simple idea can become a regular, nationwide conversation.\u003c\/p\u003e \u003cp\u003eWhat makes the reading experience distinctive is the balance of direct speech with context: transcripts provide raw access to the speeches, while anecdotes illuminate planning, pacing, and the choices behind frequency and presentation. The approach invites reflection on how media, governance, and everyday citizens interact, while staying grounded, thoughtful, and hopeful. It also offers practical takeaways about messaging, audience connection, and building trust through consistent public communication.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBehind-the-scenes origins, concept development, and format decisions for a major radio program\u003c\/li\u003e \u003cli\u003eInsights into leadership communication, messaging strategies, and audience engagement\u003c\/li\u003e \u003cli\u003eExclusive anecdotes from the PM’s core team, All India Radio, and MyGov\u003c\/li\u003e \u003cli\u003eTranscripts as the backbone, offering direct access to speeches alongside essential context\u003c\/li\u003e \u003cli\u003eAccessible explanations of public outreach, governance, and civic engagement\u003c\/li\u003e \u003cli\u003eReflective, balanced tone that invites deeper thinking about democracy and media\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eReaders finish with a clearer understanding of how public communication can shape national conversations, a renewed appreciation for thoughtful leadership, and a curiosity about the intersection of media and governance in everyday life.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Crossword.in","offers":[{"title":"Default Title","offer_id":48540694446297,"sku":"BK0418146","price":428.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/3066\/9017\/files\/71WI4vIpG5L._SL1500.jpg?v=1776677389","url":"https:\/\/www.crossword.in\/products\/9789353333577","provider":"Crossword.in ","version":"1.0","type":"link"}