{"product_id":"9789385932229","title":"Mannequin","description":"\u003cdiv\u003e\n\u003cp\u003eThis non-fiction book explores how fashion and feminism intersect within India’s dynamic beauty industry. It offers a sweeping historical overview alongside intimate, behind‑the‑scenes voices from models and workers, making it a compelling read for anyone curious about culture, gender studies, and the economics of fashion. The tone is thoughtful, inviting, and empowering, aimed at readers who want a deeper understanding of representation, work, and change in society.\u003c\/p\u003e \u003cp\u003eBlending historical analysis with ethnographic detail, the book traces the rise of modelling and beauty work from the 1960s to the present. It situates the industry within a large domestic market—tens of millions of people employed and a substantial contribution to GDP—while asking whether modelling is objectification or a legitimate form of labor and self-definition. The narrative foregrounds voices from small towns and diverse backgrounds, showing how personal ambition meets structural realities on and off the runway.\u003c\/p\u003e \u003cp\u003eThe reading experience is anchored in rigorous research and human storytelling. Through interviews, archival material, and field observations, readers encounter first-hand accounts from models, makeup artists, stylists, and industry insiders. The prose balances thoughtful analysis with accessible storytelling, encouraging reflection on agency, representation, and social change without sacrificing nuance or empathy.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHistorical and social context of India’s fashion and beauty industry from the 1960s to today\u003c\/li\u003e \u003cli\u003eVoices from diverse models and industry workers, including those from small towns\u003c\/li\u003e \u003cli\u003eExploration of modelling as work, the tension between objectification and empowerment, and questions of agency\u003c\/li\u003e \u003cli\u003eEconomic scope: market size, employment, and contribution to GDP\u003c\/li\u003e \u003cli\u003eEngaging, research-driven storytelling with interviews, case studies, and archival material\u003c\/li\u003e \u003cli\u003eAccessible prose that invites readers to consider gender, representation, and social change\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eReaders will finish with a nuanced understanding of how fashion can shape identity, opportunity, and meaning. The book builds curiosity about labor histories and gender perspectives, leaving a lasting impression of resilience, agency, and possibility within India’s fashion landscape.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Crossword.in","offers":[{"title":"Default Title","offer_id":48540739469529,"sku":"BK0419208","price":471.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/3066\/9017\/files\/61X_WlTOaPL._SL1280.jpg?v=1779264727","url":"https:\/\/www.crossword.in\/products\/9789385932229","provider":"Crossword.in ","version":"1.0","type":"link"}