{"product_id":"9789388292894","title":"New Kings Of The World","description":"\u003cdiv\u003e\n\u003cp\u003eThis is a non-fiction cultural studies work that investigates how entertainment from the Global South is reshaping the world stage. It centers on India, Turkey, and South Korea to trace a new global mass culture that challenges Western dominance in the twenty-first century. The intended readers include students, educators, media enthusiasts, and curious readers who want to understand how popular culture becomes a force for identity, sovereignty, and connection. The tone is insightful, provocative, and accessible, balancing rigorous analysis with engaging storytelling.\u003c\/p\u003e \u003cp\u003eThe volume blends interviews, field reporting, and analytic narrative to show how Eastern pop culture travels, evolves, and asserts influence. It features exclusive conversations with a globally recognized star, a behind-the-scenes look at a Turkish mega-series watched by hundreds of millions, and journeys to Seoul to explore how K-Pop reshapes music and youth culture. Big ideas—globalization, soft power, and cultural sovereignty—are explained in clear, approachable language, making complex concepts feel tangible and relevant.\u003c\/p\u003e \u003cp\u003eReaders follow a through-line from celebrity moments to broader industry shifts, using case studies, real-world examples, and narrative scenes that illuminate the global media landscape. The experience is engaging and thought-provoking, inviting reflection on how taste travels, how communities form around shared media, and what these dynamics mean for modern identities.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExclusive interviews and behind-the-scenes insights across global pop culture centers\u003c\/li\u003e \u003cli\u003eCountry-focused case studies from India, Turkey, and South Korea\u003c\/li\u003e \u003cli\u003eClear explanations of globalization, soft power, audience dynamics, and cultural sovereignty\u003c\/li\u003e \u003cli\u003eAn interview-driven, narrative approach with travelogue-style context and industry snapshots\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eAfter finishing, readers gain a deeper understanding of how Eastern entertainment reshapes global culture, a more nuanced view of sovereignty and identity in a connected world, and a renewed curiosity about the forces shaping media today.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Crossword.in","offers":[{"title":"Default Title","offer_id":48540740976857,"sku":"BK0421794","price":475.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/3066\/9017\/files\/71DTS-lnxjL._SL1500.jpg?v=1776681823","url":"https:\/\/www.crossword.in\/products\/9789388292894","provider":"Crossword.in ","version":"1.0","type":"link"}