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Brand Desire: How To Create Consumer Involvement And Inspiration

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Description

Desire is big business. If companies can create true desirability for their brands, customers wil... Read More

Product Description

Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees.

However, desire doesn't just happen. Brands need to nurture it by offering both security and surprise. This isn

Product Details

Title: Brand Desire: How To Create Consumer Involvement And Inspiration
Publisher: Bloomsbury
ISBN: 9781472936233
SKU: BK0413117
EAN: 9781472936233
Language: English
Binding: Paperback

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