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Brand Shastra

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Mainak Dhar is an alumnus of the Indian Institute of Management, Ahmedabad and has spent over two... Read More

Product Description

Mainak Dhar is an alumnus of the Indian Institute of Management, Ahmedabad and has spent over two decades in the corporate sector. He began his career with Procter & Gamble, spending close to eighteen years there in marketing and general management roles in India and across the Asia Pacific region. In early 2014, after fifteen years abroad, he moved back to India as the CEO of the India operations of a major multinational consumer products company. A self-described cubicle dweller by day and writer by night, Mainak is also the author of over a dozen books, some of which have been bestsellers in India and abroad. These books have been translated into half-a-dozen languages. When he's not at work or spending time with his wife, Puja and son, Aaditya, he can usually be found thinking of, or working on, his next book. Learn more about him and contact him at

What is the similarity between selling a brand and standing out for promotion? Can the principles of B2B marketing really give marriage a happily ever after? Is using celebrities to sell shampoo the same thing as getting references for your resume? How can lessons from the branding of Starbucks and McDonald's change your life?

This is not the sort of marketing you learn in business schools, but more a science which influences human perception and through it, behaviour. From the days of Adam, this is that power we all understand intuitively and use every day. From losing weight to implementing better work-life balance to how we incentivize conduct in our friends and colleagues--there are lessons and insights in the book that you'll find yourself relating to and applying in how you lead your life.

Combining the business and branding experience of a CEO, with the storytelling ability of a novelist, Mainak Dhar's Brand Shastra will stimulate, inspire and entertain.

Product Details

Title: Brand Shastra
Author: Mainak Dhar
SKU: BK0033864
EAN: 9780143425700
Language: English
Binding: Paperback

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