{"product_id":"brief-case-how-brands-create-desire-trust-and-culture","title":"Brief Case: How Brands Create Desire, Trust And Culture","description":"\u003cp\u003e\u003cspan\u003eWhy do we call every bottle of water ‘Bisleri’?\u003cbr\u003eHow did removing an orange from a juice carton cost Tropicana millions?\u003cbr\u003eHow did a sting become Dettol’s greatest advantage?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe world’s most powerful brands are not built by advertising alone. They are built by understanding what people desire, fear, remember and trust―often before consumers understand it themselves.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eBrief Case\u003c\/span\u003e\u003cspan\u003e presents a sharp, entertaining and useful collection of real brand stories that reveal why people buy what they buy. Through forty unforgettable cases―from Bisleri, Maggi, Dettol and Parle-G to De Beers, Dyson, LEGO, Patagonia and Spotify―veteran marketer Sanjay Arora uncovers the hidden psychology, cultural codes and business decisions behind iconic marketing wins and costly failures.\u003c\/span\u003e\u003c\/p\u003e","brand":"Crossword.in","offers":[{"title":"Default Title","offer_id":49212971909337,"sku":"BK0545926","price":359.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/3066\/9017\/files\/BriefCasE1.jpg?v=1788930755","url":"https:\/\/www.crossword.in\/products\/brief-case-how-brands-create-desire-trust-and-culture","provider":"Crossword.in ","version":"1.0","type":"link"}