Issac is a consumer marketing professional who turned to writing when a childhood dream tugged far too often and he landed in New York to study screenwriting. After returning from New York, Issac wore multiple hats of a columnist, teacher, Uber driver and consultant on the side while trying to hustle his way through a few manuscripts and screenplays. He counts Woody Allen, Jeffrey Archer, O'Henry, Herge, Rajat Kapoor, Sai Paranjpe, David Mamet and Aaron Sorkin among his primary influences. Prior to pursuing writing, Issac led the marketing team at PUMA India for four years. It was a job he loved dearly and his experiences there include sharing cookies with Roy Hodgson in the Directors Box at The Emirates stadium-the home of Arsenal Football Club,catching a beer with Usain Bolt and discussing the Ashes with Sachin Tendulkar. Notwithstanding these distractions, in 2015, Pitch magazine nominated Issac as one of the Top 10 Young Marketers in India.
Whether it's the tinsel town diva who accidentally tweets an intimate personal account, or the aspiring writer who opens a dating app in an office reception just before her interview, the characters from the world of Buffering Love cling on to their mobile phones, sometimes to crush reality and sometimes to embellish it. Set in urban India, and replete with surprising turns, Buffering Love will delight and devastate its readers in equal measure with its 15 short stories about love and life through myriad mobile apps.
If you are a social media addict, Buffering Love is your kind of a novel. The story of various characters getting their emotions, stuck in the age of virtual world, makes the story relatable and entertaining.