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Business Sutra: A Very Indian Approach To Management

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Business Sutra: A very Indian Approach to Management is a radical, nuanced approach to management... Read More

Product Description

Business Sutra: A very Indian Approach to Management is a radical, nuanced approach to management, business and leadership in a progressively polarized world.

In this landmark book, bestselling author, leadership coach and mythologist Devdutt Pattanaik shows how, despite its veneer of objectivity, modern management is rooted in Western beliefs and obsessed with accomplishing rigid objectives and increasing shareholder value. By contrast, the Indian way of doing business, as apparent in Indian mythology but no longer seen in practice accommodates subjectivity and diversity and offers an inclusive, more empathetic way of achieving success. Great value is placed on darshan, that is, on how we see the world and our relationship with Lakshmi, the goddess of wealth. Business Sutra uses stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythology to understand a wide variety of business situations that range from running a successful tea stall to nurturing talent in a large multinational corporation. At the heart of the book is a compelling premise: if we believe that wealth needs to be chased, the workplace becomes a rana-bhoomi - a battleground of investors, regulators, employers, employees, vendors, competitors and customers, if we believe that wealth needs to be attracted, the workplace becomes a ranga-bhoomi - a playground where everyone is happy.
Book Features:

By Devdutt Pattanaik, the author of more than a dozen bestselling books on mythology and management, leading columnist for business newspapers and one of the country's foremost motivational speakers
The book takes a practical and distinctive look at management and business practices, using stories, symbols and rituals from Hindu, Jain and Buddhist mythologies
Devdutt Pattanaik hosted widely popular TV show Business Sutra on CNBC. His TED talk on mythology and management received over 8, 10,000 hits online
Business Sutra carries creative and informative illustrations by the author that elaborate the concepts being discussed
Plenty of insightful anecdotes and examples of people from all walks of life that readers can relate to
Booklets with excerpts, business cards, posters and an extensive tour by the author to top management institutes, business schools and leading corporations as part of the marketing plan to promote the book.

Product Details

Title: Business Sutra: A Very Indian Approach To Management
Author: Devdutt Pattanaik
Publisher: Aleph Book Company
ISBN: 9789384067540
SKU: BK0383399
EAN: 9789384067540
Language: English
Binding: Paperback
Reading age : All Age Groups

About Author

Devdutt Pattanaik writes, illustrates and lectures on the relevance of mythology in modern times. He has, since 1996, written over fifty books and 1000 columns on how stories, symbols and rituals construct the subjective truth (myths) of ancient and modern cultures around the world. His books include 7 Secrets of Hindu Calendar Art (Westland), Myth=Mithya: A Handbook of Hindu Mythology (Penguin Random House), Jaya: An Illustrated Retelling of the Mahabharata (Penguin Random House), Sita: An Illustrated Retelling of the Ramayana (Penguin Random House), Olympus: An Indian Retelling of the Greek Myths (Penguin Random House), Business Sutra: A Very Indian Approach to Management (Aleph Book Company), My Gita (Rupa Publications) and the Devlok with Devdutt Pattanaik series (Penguin Random House). To know more, visit devdutt.com. Matthew Rulli is a former Marine and experienced registered yoga teacher (E-RYT 500) from the USA. He has been studying Sanskrit and Eastern philosophy for over a decade. Matt felt the need for such a book amongst yoga enthusiasts and initiated this project by contacting Devdutt Pattanaik in 2017. Over the next two years, he listed asanas and served as the model, photographer and commentator for the 64 postures finally selected for this book.

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