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Chaos Monkeys: Inside the Silicon Valley Money Machine

Release date: 25 July 2016
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Description

An adrenaline-fuelled expos of life inside the tech bubble, Chaos Monkeys lays bare the secrets, ... Read More

Product Description

An adrenaline-fuelled expos of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by start-up CEO and industry provocateur Antonio Garca Martnez, this is Liars Poker meets The Social Network . Computer engineers use chaos monkey software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio Garca Martnez are societys chaos monkeys their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) all in search of the perfect business miracle. Describing himself as high-strung, fast-talking and wired on a combination of caffeine, fear and greed at all times, Garca Martnez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own start-up, before bailing and being poached by Facebooks nascent advertising team. Here he turned users data into profit for COO Sheryl Sandberg and chairman and CEO Mark Zuck Zuckerberg. Forced out of Facebook in the wake of a bitter internal product war, Garca Martnez took his unique brand of entrepreneurial hyperactivity to rivals Twitter. Along the way, he got into a lot of trouble with a lot of people, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerbergs desk), lived on a yacht, raced sport cars on the highway and enthusiastically pursued the lifestyle of an overpaid Silicon Valley mercenary. In Chaos Monkeys he tells you How and How Not to make a fortune through start-ups and digital marketing. Highly entertaining and always offering genuine insight, Garca Martnez unravels the chaotic evolution of social media and online marketing. From start-ups and credit derivatives to Big Brother and data tracking, social media monetisation and digital privacy, he shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry.

Product Details

Title: Chaos Monkeys: Inside the Silicon Valley Money Machine
Author: Antonio Garcia Martinez
Publisher: EBURY HOUSE
SKU: BK0290879
EAN: 9781785034541
Number Of Pages: 320
Language: English
Binding: Paperback
Release date: 25 July 2016

About Author

Antonio García Martínez has been an advisor to Twitter, a product manager for Facebook, the CEO/founder of AdGrok (a venture-backed startup acquired by Twitter), and a strategist for Goldman Sachs. He is still officially on leave from his Berkeley PhD program, and lives on a forty-foot sailboat on the San Francisco Bay.

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