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Decisive

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Description

Shortlisted for the CMI Management Book of the Year award, 2013–14Decisive combines cutting-edge ... Read More

Product Description

Shortlisted for the CMI Management Book of the Year award, 2013–14Decisive combines cutting-edge psychological research with practical suggestions for self improvementChip and Dan's previous books were both New York Times bestsellers and have combined sales of over 500,000 copies worldwideBuilds on the success of Dan Ariely's Predictably Irrational and Jonah Lehrer's The Decisive Moment to formulate simple. practical methods for improving your decisions in life and at work

Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings.

In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold.

Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions.

Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.

Product Details

Title: Decisive
Author: Chip HeathDan Heath
SKU: BK0298624
EAN: 9781847940865
Language: English

About Author

Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages.

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