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Differentiate Or Die

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Description

In Differentiate or Die, bestselling author Jack Trout takes marketers to task for taking the eas... Read More

Product Description

In Differentiate or Die, bestselling author Jack Trout takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their products uniquely valuable qualities. He examines successful differentiation initiatives from giants like Dell Computer, Southwest Airlines, and Wal-Mart to smaller success stories like Straits Matzoh and Connecticut

Product Details

Title: Differentiate Or Die
ISBN: 9789385724244
SKU: BK0384140
EAN: 9789385724244
Binding: Paperback

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