Vijay Mahajan holds the John P. Harbin Centennial Chair in Business at the McCombs School of Business, University of Texas at Austin. He is a fellow of the American Marketing Association (AMA) and has received several lifetime achievement awards including the Charles Coolidge Parlin Marketing Research Award for visionary leadership in scientific marketing. In 2006, he received the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur) for his contributions to management research. He served as the dean of the Indian School of Business in Hyderabad from 2002 to 2004. Mahajan is the author of thirteen books including Africa Rising, The 86% Solution, The Arab World Unbound and Rise of Rural Consumers in Developing Countries.