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Don'T Forget 2004

Release date: 22 January 2022
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Description

In December 2003, the Congress Party took a drubbing in three state elections. The India Shining ... Read More

Product Description

In December 2003, the Congress Party took a drubbing in three state elections. The India Shining slogan of the Vajpayee Government had taken everyone by storm. Finances were stretched thin; General Elections were preponed by eight months. The defeat was inevitable. Yet, in May 2004, the ultimate story was one of an absolute surprise. The Congress won the elections—making history. This book is the making of that History. After 17 years, Jayshree Sundar, who was instrumental in scripting this victory, finally unveils the chain of events that took place. In this memoir, Sundar reveals all—from getting the phone call from Congress’s office to the final victory. With a generous garnishing of real conversations with senior congress leaders and Sonia, Rahul and Priyanka Gandhi, Don’t forget 2004 is an inside story of the marketing and advertising campaign which dovetailed into the political strategy for the Congress party, bringing it back to power in May 2004.

Product Details

Title: Don'T Forget 2004
Author: Jayshree M Sundar
Publisher: Vitasta Publishing Pvt Ltd; First Edition
ISBN: 9789390961283
SKU: BK0455639
EAN: 9789390961283
Number Of Pages: 296 pages
Language: English
Place of Publication: India
Binding: Paperback
Reading age : 12 years and up
Release date: 22 January 2022

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