{"product_id":"emotional-money","title":"Emotional Money","description":"\u003cp\u003eYou dont have to fight your nature to be good with money. You have to learn to work with it. Behind every investment, every purchase, every financial goal, and every postponed decision lies something more powerful than spreadsheets and calculations: human psychology. Most financial books teach you what to do with money. Emotional Money teaches you why you do what you do with money. Drawing on behavioral finance, psychology, and years of observing how people actually behave around wealth, Animesh Hardia explores the invisible forces that shape financial decisions: Why fear keeps investors on the sidelines Why comparison destroys financial satisfaction Why good intentions rarely become lasting habits Why people know what they should do but still fail to do it Why emotional awareness matters more than financial intelligence Through practical frameworks, relatable stories, and actionable insights, youll learn how to align your financial systems with your natural behavior instead of constantly fighting against it. This is not a book about stock tips, market predictions, or quick riches. It is a book about building a healthier relationship with money, making better financial decisions, and creating a life where wealth supports peace of mind. For readers who enjoyed books such as The Psychology of Money, Value Investing and Behavioral Finance, and works on behavioral finance and investor psychology, this book offers a practical Indian perspective on how emotions influence wealth creation. Behavioral finance and investing psychology have become central themes in modern personal finance literature.\u003c\/p\u003e","brand":"Crossword.in","offers":[{"title":"Default Title","offer_id":50629178917081,"sku":"9789349299184","price":1349.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/3066\/9017\/files\/816oU6_zG8L._SL1500.jpg?v=1791607509","url":"https:\/\/www.crossword.in\/products\/emotional-money","provider":"Crossword.in ","version":"1.0","type":"link"}