{"product_id":"good-design-is-for-everyone-the-first-10-years-of-pepsico-design-innovation-hb","title":"Good Design Is For Everyone: The First 10 Years Of Pepsico Design + Innovation","description":"\u003cdiv\u003e\n\u003cp\u003eGood Design Is For Everyone: The First 10 Years Of Pepsico Design + Innovation Is An Official Anniversary Volume That Celebrates How Pepsico Design + Innovation Has Redefined Food And Beverage Branding Through Design-Led Innovation. From The Establishment Of The Design Group And The Appointment Of Its First Chief Design Officer, Mauro Porcini, In 2012, This Book Traces A Decade Of Creative Leadership And Cultural Impact. It Is A Resource For Design Enthusiasts, Brand Marketers, Students, And Business Leaders Who Want To Understand How Thoughtful, Human-Centered Design Shapes Recognizable Brands And Everyday Moments. The Tone Is Inspiring, Educational, And Celebratory, Inviting Readers To Explore The Possibilities Of Good Design For Everyone.\u003c\/p\u003e \u003cp\u003eWritten As A Chronicle Of A Decade Of Design Leadership, Good Design Is For Everyone Blends Immersive Visuals With Exclusive Insights, Offering A Behind-The-Scenes Look At How Ideas Become Iconic Brands. The Book Presents A Curated Journey Through Projects, Concepts, And Campaigns, With A Clear Rhythm That Makes Complex Design Thinking Approachable. For Non-Designers, It Clarifies How Design Decisions Influence Culture And Consumer Moments; For Designers, It Offers Depth, Context, And Inspiration Drawn From Real-World Practice.\u003c\/p\u003e \u003cp\u003eKey Elements Include A Decade-Spanning Collection From Pepsico Design + Innovation, Immersive Visuals, And Exclusive Insights Into The Creative Process That Fuels Brand And Product Moments. It Highlights Human-Centered Design And Its Role In Shaping Meaningful Cultural Connections, While Delivering Design-Forward Storytelling And Clear Layouts That Are Easy To Navigate. This Is A Must-Read For Designers, Marketers, And Leaders Seeking To Understand How Design-Led Innovation Drives Growth And Culture.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eDecade-Spanning Collection From Pepsico Design + Innovation Showcasing The Evolution Of Branding, Packaging, And Brand Experiences\u003c\/li\u003e\n\u003cli\u003eImmersive Visuals And Exclusive Insights Offering A Behind-The-Scenes Look At The Creative Process\u003c\/li\u003e\n\u003cli\u003eStories Of Human-Centered Design That Connect Brands With People And Culture\u003c\/li\u003e\n\u003cli\u003eClear, Design-Forward Storytelling And Presentation That Invites Exploration\u003c\/li\u003e\n\u003cli\u003eA Valuable Reference For Designers, Marketers, And Business Leaders Interested In Design-Led Growth\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eAfter Finishing Good Design Is For Everyone, Readers Gain A Deeper Appreciation For How Thoughtful Design Shapes Brands, Culture, And Everyday Experiences. The Book Leaves You With New Ways Of Thinking About Design’S Impact And A Sense Of Possibility—Encouraging You To Bring Human-Centered Insights Into Your Work And Conversations.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Crossword.in","offers":[{"title":"Default Title","offer_id":47494301909209,"sku":"BK0530190","price":3897.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/3066\/9017\/files\/71vlWJL4g2L._SL1500.jpg?v=1763116659","url":"https:\/\/www.crossword.in\/products\/good-design-is-for-everyone-the-first-10-years-of-pepsico-design-innovation-hb","provider":"Crossword.in ","version":"1.0","type":"link"}