The year was 1932, and a young man had just been banished from the state of Patiala. His crime? He had refused a glass of wine in the celebratory party at the Patiala Palace. It had not mattered to the maharaja that the man was a teetotaller.
The ban proved to be a boon as the thirty-year-old left Patiala and created one of the largest business empires in India. Looking for a new location to set up his factory, Gujarmal zeroed in on a sleepy village, Begumabad, on the outskirts of Delhi. It is here that the seeds of the Modi Group were sown. Starting with a sugar mill, he established a conglomerate with businesses including tyres, textiles, copy machines, cigarettes, pharmaceuticals, oil and steel, to name a few.
This is the Hindi translation of the story of a resolute, ambitious young man who saw adversity as an opportunity and went on to create history. In the process, he set up some of the finest factories, created an industrial town that was way ahead of its time, generated large-scale employment and gave Indian manufacturing new wings. Gujarmal's ten per cent allocation from earnings towards social responsibility, long before it became a corporate buzzword, and human resource initiatives became benchmarks in the history of Indian business.
A treasure trove of learnings for modern-day entrepreneurs, this book, now in Hindi, celebrates the man and his vision, grit, determination and spirit of entrepreneurship.
