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How To Get Your Website Noticed

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Compact companion to getting your website noticed from the how to: academy series.How can you giv... Read More

Product Description

Compact companion to getting your website noticed from the how to: academy series.

How can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business. They are the primary place for people to find you online, to research you, and to decide if they trust you.

A single online search can generate millions of website results but people rarely bother to look past the first results page. how to: get your website noticed by web expert Filip Matous will teach you how to boost your Search Engine Optimisation (SEO), to read web analytics like a salesman, to scale what is working, remove what isn't, and look at your website as a business asset.

Blending knowledge, strategy, and execution with case studies and proven methods, Filip Matous has a decade of experience in bringing eyeballs to websites. With agency experience in Los Angeles, New York and London, Matous has worked with clients including High Speed 1, Marriott International, the City of London Corporation and the Harvard Business Review.

You can also find him speaking at conferences and workshops on scaling web traffic and using analytics (including Google Campus, Microsoft and the how to: Academy). In 2012, he was named a marketing 'Young Master' by EntrepreneurCountry magazine.

Introduction - i: Introduction Section - ii: How I Got Started Section - iii: Glossary Unit - Part One: How Your Website Strategy Impacts Your Business Goals Chapter - 1: Websites and Pages Chapter - 2: Brand Chapter - 3: Traffic Funnels and Strategy Chapter - 4: Creating Content Unit - Part Two: Getting Noticed: Your Traffic Choices Chapter - 5: Finding Traffic Sources Chapter - 6: Organic Search Traffic Chapter - 7: Social Traffic Chapter - 8: Paid Traffic Chapter - 9: PR Traffic Chapter - 10: Email, Direct and Dark-Social Traffic Unit - Part Three: Measurement and Optimization Chapter - 11: Analytics and Metrics Chapter - 12: People and Egos Chapter - 13: Goals and Monthly Reports Acknowledgements - iv: Acknowledgementa Index - v: Index

The How To: series launched in 2016 in partnership with how to: ACADEMY, providers of compact courses for people who think big. Each title is written by an expert in the field and provides clarity, precision and essential know-how in subjects ranging from writing better copy, getting your website noticed and crowdfunding your business to confident public speaking and giving great presentations.

These concise introductions to topics that matter include How To Train Your Memory by Phil Chambers, How To Write Better Copy by Steve Harrison plus many more inspiring and indispensable guides.

Product Details

Title: How To Get Your Website Noticed
Author: Filip Matous
SKU: BK0413162
EAN: 9781509814497
Language: English

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