I Am My Brand

The book has international appeal through its examination of such a variety of female brand builders; the multicultural perspectives will offer unique insights from the different challenges women have faced around the world.A hands-on, practical book providing achievable techniques and tools for women to build their personal brand and business brand.The book is structured around Kubi's eight pillars of personal branding as a step-by-step guide to building your brand, from first deciding your brand's direction and the outcomes you want to see, to being unapologetic about what your brand does and why in the face of adversity.Features insights and interviews from established female brand builders from the around the world: Alex Agboke, Datuk Dr Hafsah Hashim, Emma Liddiard, Erinn Collier, Idara Otu, Jaz Rabadia, Lydia Slater, Luiza Gibb, Maria Purcell, Narjice Basaran, Renee Bridges, Sarah Pennells.Kubi Springer is an award-winning specialist with 25 years of brand experience. She has worked with global brands including Nike, L'Oreal, MTV, London Fashion Week, NY Fashion Week, P.Diddy, Rio Ferdinand, Justin Timberlake, Mariah Carey, Rolls Royce and Aston Martin. Since 2007, Kubi has taught brand marketing in academic institutions and corporate firms, with clients that include: NatWest, Deloitte, Oxford University, London College of Fashion, and NYU. Kubi has been featured across media platforms including BBC News, Forbes magazine, the Guardian, The Sunday Times and Virgin Entrepreneur Magazine, as well as her own business TV show - 'The Kubi Springer Show' - on Sky 198. She is the host of the 'She Builds Brands Radio Show' on Ruach Radio and is a regular contributor on BBC Radio 5 Live.I Am My Brand provides achievable techniques and tools for women to build their personal brand. This is an essential step-by-step guide to building your brand, knowing your worth, and being unapologetic about it. I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories - coupled with the author's expertise - will support readers on their own journey to brand success and self-empowerment in work and life. The book is written in a down-to-earth style, with light entertainment and real-life anecdotes, providing insights into how to create, package and grow your personal brand. Written by one of the most influential female brand builders in the UK, I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.I Am My Brand provides achievable techniques and tools for women to build their personal brand. This is an essential step-by-step guide to building your brand, knowing your worth, and being unapologetic about it.