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Iacocca: An Autobiography

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Iacocca: An Autobiography starts with the first part, Lee Iacocca’s childhood days. He belonged t... Read More

Product Description

Iacocca: An Autobiography starts with the first part, Lee Iacocca’s childhood days. He belonged to an Italian immigrant family. The attack of rheumatic fever prevented Iacocca from listing for the army during World War II. A smart student, he joined Lehigh University and finished the course in eight semesters. Iacocca was offered a job in Ford and a fellowship for a graduate degree in Princeton University. Unable to decide,Iacocca settled for the University degree, but got the promise of a job soon after finishing it. His recruiter who had promised him the job listed in the war scene and Iacocca had no point of contact at Ford. Persevering the opportunity, he secured the 51st spot in the training group.
The second part talks about the Ford Story. He established a relationship with Henry Ford II and Robert McNamara. After eight sincere years at Ford, when Henry Ford became President of Ford Company, his insecurity popped up. He didn’t want Iacocca to become the next CEO. Using dirty politics, Henry fired Iacocca. Iacocca had to walk out of his dream company on his 54th birthday.
The third part of the autobiography talks about the Chrysler episode. The Chrysler organisation was faced with a shut down. Iacocca explains how he faced the challenge of restructuring the company, and got a loan of $1.2 billion from the government along with a load of conditions. Iacocca had to turn the company into a profitable one and manufacture cars with increased fuel efficiency. A fighter, Iacocca successfully managed to bring Chrysler out of the clouds and flourish. The last part of the book titled as Straight Talk, deals with lawful policies to be brought about for car users.

Product Details

Title: Iacocca: An Autobiography
Author: Lee Iacocca
Publisher: Bantam Books
ISBN: 9780553251470
SKU: BK0106072
EAN: 9780553251470
Language: English
Binding: Paperback
Reading age : All Age Groups

About Author

Lee Iacocca is a prominent figure in the American automobile industry and an expert businessman. He has worked for many big companies like Ford and Chrysler. He has written other books like Where Have All the Leaders Gone and Talking Straight. The co-author of the book William Novak has also assisted in the biography of Oliver North and co-authored other books like The Big Book of New American Humor and The Big Book of Jewish Humor.

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