{"product_id":"iconic-innovation","title":"Iconic Innovation","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eIconic Innovation\u003c\/b\u003e Invites Readers To Explore How Breakthrough Products And Brands Emerge From Surprising Places. This Non-Fiction Collection Gathers 75 Real-World Tales That Illuminate The Creative Spark Behind Famous Names—From Netflix To Lamborghini, Airbnb To Angry Birds. Written For Entrepreneurs, Marketers, And Curious Minds Alike, \u003cb\u003eIconic Innovation\u003c\/b\u003e Blends Inspiration With Practical Guidance In An Upbeat, Educational Tone.\u003c\/p\u003e \u003cp\u003eIn Giles Lury's Warm, Reader-Friendly Voice, The Book Unfolds As 75 Bite-Sized Stories That Reveal Where A Breakthrough Idea Begins, What Turns It Into A Brand, And How To Recognize Opportunities In Ordinary Moments. Each Tale Presents A Clear Takeaway And A Behind-The-Scenes Look At How Great Brands Are Positioned And Structured. \u003cb\u003eIconic Innovation\u003c\/b\u003e Makes Learning Feel Like A Journey, With Practical Tips You Can Apply To Your Own Venture, Big Or Small.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e75 Bite-Sized Tales Of Breakthrough Ideas From Unexpected Places\u003c\/li\u003e \u003cli\u003ePractical, Actionable Insights On Creativity, Disruption, And Brand Strategy\u003c\/li\u003e \u003cli\u003eReal-World Case Studies Spanning Netflix, Lamborghini, Airbnb, Angry Birds, Fanta, Victoria's Secret, Viagra, And More\u003c\/li\u003e \u003cli\u003eClear Lessons On Brand Positioning And Architecture You Can Apply To Your Own Work\u003c\/li\u003e \u003cli\u003eEngaging, Narrative-Driven Writing That Makes Complex Ideas Easy To Grasp\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eIconic Innovation Stays With You Long After You Finish, Nudging You To Spot Opportunities In Everyday Moments And Turn Curiosity Into Action.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Crossword.in","offers":[{"title":"Default Title","offer_id":47474167808217,"sku":"9789388423700","price":315.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/3066\/9017\/files\/61u0EBni5VL._SL1275.jpg?v=1762588862","url":"https:\/\/www.crossword.in\/products\/iconic-innovation","provider":"Crossword.in ","version":"1.0","type":"link"}