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Ideaflow

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SIMPLE YET POWERFUL: As the incredible endorsements attest, the message of this book presents an ... Read More

Product Description

SIMPLE YET POWERFUL: As the incredible endorsements attest, the message of this book presents an EVIDENCE-BASED approach that is both conceptually SIMPLE and practically POWERFUL. Exactly what business readers need.INFLUENTIAL supporters to help promote include big business authors and Silicon Valley figures such as Robert Sutton, David and Tom Kelley, Laszlo Bock, Dan Ariely, Greg McKeown, Adam Grant, Microsoft CEO Satya Nadella, GM CEO Mary Barra, and founder and CEO of Allbirds Tim Brown. The authors also have a robust community and mailing list of course alumni that includes executives at many major companies across the world.CREATIVITY FOR NON-CREATIVES: The authors know how to speak to a large audience of executives and left-brains who understand the imperative for innovation but don't see themselves as "creatives." Their philosophy of measurable daily creativity is accessible and energizing for this business audience.Jeremy Utley (Author)
Jeremy Utley is the Director of Executive Education at Stanford d.school and an Adjunct Professor at Stanford's School of Engineering. He is also co-host of the popular web series "Stanford's Masters of Creativity".

Perry Klebahn (Author)
Perry Klebahn is a co-founding member of Stanford's d.school faculty. He is an Adjunct Professor and Director of Executive Education at Stanford d.school. He has served as COO for Patagonia and as CEO of Timbuk2.

'A game-changer' | 'A must-read' | 'Simple yet powerful'

The single best way to have a great idea is to produce lots of ideas.


The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. Your ideaflow is the most crucial business metric that you've never considered. Every business problem is, finally, an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations.

Drawing from their decades of teaching Silicon Valley entrepreneurs and Fortune 500 executives at the world famous Stanford d.school and leading innovative companies like Patagonia, Klebahn and Utley offer a battle-tested framework to exponentially boost your ideaflow. You'll learn how to:
-- Establish a brief daily creativity practice
-- Develop thousands of great ideas on demand
-- Run cheap, fast tests to determine which ideas will work
-- Persuade your team and organization on the importance of centering ideaflow

Are you ready to supercharge your organization's creativity?

If everyone practiced what Utley and Klebahn preach, we could cure diseases and invent crazy technologies. After you read this book, no challenge will be too big for you to solveOffers practical tips on how to become cognitively open so you can unlock innovation in yourself and othersThis book is a game-changer that every leader should readInsightful and entertaining... a must-read for anyone seeking to understand the wellspring of creativityThis inspiring, fun, and relentlessly practical roadmap is required reading for anyone bent on building a creative team or organizationThe concept behind ideaflow is simple yet powerful. Ideas can come from anywhere and the more you can harness that mindset, the better. Every would-be leader and innovator should read thisA founder's secret weapon. Ideaflow is full of tools for everyone seeking to innovate constantly, build thoughtfully, and grow quickly.Our fearful quest for the proven right answer distracts us from the real work: building a flow of ideas that have a chance to solve the problems right in front of us. Ideaflow gives you a proven method to get out of your own way and start doing the work.These authors are masterful at demystifying how any organization can turn creativity into a steady practiceTeams succeed to the degree that there is a free flow of ideas. Read this book to learn how to bring out the best in others-and in yourself.Finally, a book on creating a design-forward culture at your company that comes with practical and measurable advice. Read this book and you'll change the way you work, and maybe the way you live.Can't imagine where ManiMe would be without Jeremy and Perry. The coolest thing I learned is that we need to have a "founder's mindset" long before the product is ready for the market. They liberated my thinking, significantly accelerating our launch without unnecessary worry!How do you invent what's next? Simply try to learn how to have more and better ideas. Ideaflow offers eye-opening techniques combined with practical insights into how anyone can establish creativity as a daily practice in their lives.Utley and Klebahn were by far the most transformative professors we had at Stanford. Ideaflow finally makes their lessons available to aspiring innovators everywhere. If you've ever wondered whether you have what it takes to put something new out into the world, read this bookUtley and Klebahn share proven tools and insider tricks from their renowned consulting expertise and best-in-class programs, so that these game-changing ideas flow to the rest of us.The core teaching of Ideaflow of getting out into the real world, quickly is the antithesis to my training as an MBA but I've since become obsessed with the art of experimenting, iterating, asking, and listening in order to build a massively impactful company that is unique in the marketplace. Founders shouldn't miss this book.Two masters of the craft provide a roadmap about how you can develop your creativity practice and help those you work with do the same.Over the last decade, Jeremy and Perry have become my go-to innovation gurus! This book is essential reading for anyone running an organization that desires to enhance and expand innovation. Beware the tidal wave of ideas that will follow once you start reading!

Product Details

Title: Ideaflow
Author: Jeremy UtleyPerry KlebahnDavid Kelley
SKU: BK0463438
EAN: 9781529146233
Language: English

About Author

Jeremy Utley is the Director of Executive Education at Stanford d.school and an Adjunct Professor at Stanford's School of Engineering. He is also co-host of the popular web series "Stanford's Masters of Creativity".Perry Klebahn is a co-founding member of Stanford's d.school faculty. He is an Adjunct Professor and Director of Executive Education at Stanford d.school. He has served as COO for Patagonia and as CEO of Timbuk2.

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