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India Reloaded: Inside India's Resurgent Consumer Market

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Description

Brands and businesses from across the globe have tried to leverage the India opportunity, based u... Read More

Product Description

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.!

Product Details

Title: India Reloaded: Inside India's Resurgent Consumer Market
Author: Dheeraj Sinha
Publisher: Westland Publications
ISBN: 9789385152337
SKU: BK0383790
EAN: 9789385152337
Language: English
Binding: Paperback
Reading age : All Age Groups

About Author

Dheeraj Sinha is a senior ad professional based in Mumbai. He is also the author of consumer India - inside the Indian mind and wallet.

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