'As a pioneer in the age when social media has become India'new political pulpit and argumentative town-square, Ankit Lalis perfectly poised to chronicle India' transformational tryst withTwitter and Facebook and whatever comes next.' – SHEKHAR GUPTA, senior journalist and recipient of thePadma Bhushan
'This book is a must-read for anyone who wants to understandhow social media has shaped India in the past decade.' – ARVIND KEJRIWAL, chief minister, Delhi
In India Social, social media activist and influencer Ankit Lal takesa deep dive into India' biggest social media campaigns and analyseshow, in just the last ten years, platforms like Facebook, Twitter,YouTube and WhatsApp have changed the way Indians engagewith politics, popular culture and social revolution.
From the 2008 Mumbai terror attacks, which unleashed the potentialof the medium, to the 2012 #IndiaAgainstCorruption protests;from the rage-filled Justice for Nirbhaya movement to the citizen-driven
fight for a free Internet with the #NetNeutrality campaign; fromthe controversial #AIBRoast to WhatsApp becoming the primary toolused to spread the agenda and ideology of major political parties– India Social unravels, for the first time, the behind-the-scenes storiesof the most influential social media movements of the past decade.
Incisive and insightful, India Social is the story of how they began, why they spread and the way they have reshaped democratic life in India.
India Social: How Social Media Is Leading The Charge And Changing The Country