This vital book shows business leaders and managers how to accomplish truly effective innovation in todays disruptive climate. Richardson shows how business is filled with X-problems tough new challenges that present massive innovation opportunities, but also risks. Thriving in a world of X-problems requires harnessing four specific approaches: Immersion, Convergence, Divergence and Adaption. Combining frog designs approaches with insightful analysis of companies, Richardson illustrates how to envision and realize successful new business ventures, products and services. It is an essential guide for companies seeking to create growth and differentiation in increasingly competitive markets.Table of Contents:IntroductionPrologueLiving in an X-Problem WorldThe Innovation X FrameworkImmersionConvergenceDivergenceAdaptionStrategyOrganizationTruthsNotesBibliographyAcknowledgmentsAbout the AuthorIndex
