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Jugaad Innovation

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Description

A household word in India, jugaad and more specifically, jugaad innovation is increasingly a glob... Read More

Product Description

A household word in India, jugaad and more specifically, jugaad innovation is increasingly a global phenomenon. Delving deep into numerous cases from India and around the world, Navi Radjou, Jaideep Prabhu and Simone Ahuja demonstrate the power of this gutsy Indian art of improvising frugal solutions and show how it can be adopted in start-ups and corporations alike.

Product Details

Title: Jugaad Innovation
ISBN: 9780143429722
SKU: BK0034076
EAN: 9780143429722
Binding: Paperback

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