Sandeep Goyal, 56, has visited Japan over a hundred times over the past twenty-five years. Goyal started his career in advertising with Hindustan Thompson Associates (HTA), now known as Wunderman Thompson. He then worked at Trikaya Grey and Mudra before going on to become the president of Rediffusion - DY&R at the age of thirty-five. Post that, he became Group CEO of Zee Telefilms,the only listed media company at that time in India. In 2003, he partnered with Tokyo-based Dentsu Inc., the world's single largest advertising agency, in joint-ventures for India and the Middle East. His previous book was titled Konjo.
