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Leading Digital: Turning Technology Into Business Transformation

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Leading Digital makes the provocative argument that the next imminent phase of digital technology... Read More

Product Description

Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption driven by the convergence of mobility, analytics, social media, cloud computing and embedded devices will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies but there's still a whopping 94% of the business economy that needs to change. This book will show them how.

George Westerman of MIT, Didier Bonnet of Capgemini Consulting and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments and through smart and effective leadership of the change.

Leading Digital offers practical, real-life tested frameworks that can be instantly applied. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco and more.

Signals the move from technology innovation to full technology transformation.
Makes the provocative argument that the next phase of digital technology adoption will "make everything that's happened so far look like a prelude" - all driven by the convergence of mobility, analytics, social media, cloud computing and embedded devices.
The three authors say there is still an untapped 94% of the business economy that needs to become digital - and they show how to do it by featuring several traditional companies across industries that are successfully leading the digital transformation.
The book is based on a study of more than 400 large, mainstream firms in every industry around the globe.
Part 3 of the book is even more practical and offers companies an actual "Playbook for Digital Transformation".

Product Details

Title: Leading Digital: Turning Technology Into Business Transformation
Author: Harvard Business Review
Publisher: Harvard University Press
ISBN: 9781625272478
SKU: BK0288127
EAN: 9781625272478
Language: English
Binding: Paperback
Reading age : All Age Groups

About Author

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

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