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Lean, Mean And Profitable

Release date: 18 August 2023
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I can feel the difference in the air. Within five minutes of entering a start-up's office, I know... Read More

Product Description

I can feel the difference in the air. Within five minutes of entering a start-up's office, I know if it is funded by a VC firm or built brick by brick with its own funding...'

Lean, Mean and Profitable provides insights into the world of start-ups in India, specifically those that are self-funded. It begins by exploring the advantages and challenges of bootstrapping a start-up and why it is a viable option for new entrepreneurs. The book provides real-life examples of bootstrapped start-ups in India, sharing the stories of companies such as Zoho, Wingify and Zerodha, which began with very little capital but grew into successful businesses. It also offers learnings from the founders of Info Edge and MakeMyTrip, who were judicious in using capital.

The verdict on heavily VC-funded start-ups in India isn't out yet. Is funding the magical ingredient for success? The answer is no.

Funded or non-funded, a start-up has the potential to conquer great heights and top the charts based on its performance, grit and integrity. This book dissects businesses whose verdict is out - businesses that scaled up, made it through thick and thin, and eventually earned profits. It brings insights from entrepreneurs and businesses who ran profitable, successful companies and scaled up their self-funded businesses. It dissects businesses whose verdict is out - who scaled up, made it through thick &thin, and eventually did earn profits.


Product Details

Title: Lean, Mean And Profitable
Author: Diksha Dutta
Publisher: Bloomsbury India
SKU: BK0479581
EAN: 9789387146976
Number Of Pages: 160
Language: English
Binding: Hardcover
Release date: 18 August 2023

About Author

Diksha is a Berlin-based business podcaster, writer, and public speaker. She has over a decade of experience as a business journalist and creator. She worked in India for top publications such as The Financial Express and VCCircle and gained a deep understanding of the startup ecosystem before moving to Berlin in 2017. Her work has been featured in various publications, including The Huffington Post,, and Thrive Global. With her content, she shares insights on the evolution of Web3, AI, self-development, and marketing. Diksha's mission is to help startups tell their stories better to the world, and she has worked with businesses across the globe to achieve this goal. In addition to her work with startups, Diksha is also passionate about personal development and building a career as a creator.

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