Madhur Jaffrey's Ultimate Curry Bible 112k copies sold through TCMPublishing just ahead of National Curry Week, 8-14th October.Curry Easy 57k copies sold through TCMBook will be backed by a major publicity campaign and on-air trailsMadhur first introduced the West to the delights of Indian food almost 30 years ago and is the authority on Indian cooking. With several hit TV series to her name, she is returning to the UK to reflect on how attitudes have changed towards her native cuisine. Her bestselling titles include Madhur Jaffrey's Ultimate Curry Bible and Curry Easy.
Madhur Jaffrey, television's most-loved Indian cook, returned to our screens for a major new series for the Good Food Channel in October 2012.
Travelling across Britain, visiting local Indian and South Asian communities, Madhur revealed how it's possible to sample virtually the whole of Indian cuisine without ever leaving the British Isles.
In the official tie-in book to the series, Madhur Jaffrey showcases her favourite curry recipes with influences from all over the subcontinent: Punjabi, Goan, Parsi and Bengali amongst others. Carefully selected and adapted by Madhur, the recipes conjure up the colour and vitality of this vibrant culture, but keep to her mantra that Indian food doesn't need to be complicated. Always innovative and contemporary, Madhur will even give some of these traditional Indian recipes a twist - pairing Aloo Gobi with a very British roast lamb, for example.
Whether it's the spicy, lentil-based specialities of Rajesthan, kebabs and kormas from Delhi, or coconut-infused curries from Kerala, we accompany Madhur Jaffrey on her very personal tour of our modern-day Curry Nation.
|Madhur Jaffrey's Curry Nation