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Magic Words

Release date: 31 March 2023
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Almost everything we do involves words. We use words to persuade others, communicate ideas, and c... Read More

Product Description

Almost everything we do involves words. We use words to persuade others, communicate ideas, and connect with loved ones. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.

But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action.

What are these magic words, and how can we take advantage of their power?

In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it to motivate, engage, and persuade. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.

Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.

This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results.Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to harness the power of magic words.

From the Publisher







Product Details

Title: Magic Words
Author: Jonah Berger
Publisher: Harper Business
SKU: BK0477582
EAN: 9780063322363
Number Of Pages: 256
Language: English
Binding: Paperback
Country Of Origin: USA
Release date: 31 March 2023

About Author

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and the author of the international bestsellers Contagious, Invisible Influence, and The Catalyst. He is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over fifty articles in top-tier academic journals and teaches Wharton’s highest rated online course. His work has been covered in the New York Times and Harvard Business Review. He’s keynoted hundreds of events, and often consults for organizations like Google, Apple, Nike, and the Gates Foundation. He lives in North Carolina

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