There are no items in your cart

Enjoy Free Shipping on orders above Rs.300.

Making Numbers Count

₹ 799

(Inclusive of all taxes)
  • Free shipping on all products.

  • Usually ships in 1 day

  • Free Gift Wrapping on request

Description

New York Times and internationally bestselling author Chip Heath, a professor at the Stanford Gra... Read More

Product Description

New York Times and internationally bestselling author Chip Heath, a professor at the Stanford Graduate School of Business, co-writes for the first time with award-winning science writer Karla Starr.

Chip Heath is the co-author of four New York Times bestsellers: Switch (138k), Made to Stick (80k), Decisive (30k) and The Power of Moments (44k sales) - Home and International sales.

Business focused magazines, websites and podcasts coverage, written pieces in national papers, mentions in business columns/supplements. Particular focus on the FT and Wired. Marketing: An agile and engaging digital advertising campaign across social media and Penguin channels.

For readers of Freakonomics by Steven Levitt (36k), How to Make the World Add Up by Tim Harford (20k) and Humble Pi by Matt Parker (26k).

Chip Heath (Author)
Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.

Karla Starr (Author)
Karla Starr has written for O The Oprah Magazine, The Atlantic, Slate, Popular Science, the Guardian and the LA Times. She has appeared on CBS Sunday Morning. She is the author of Can You Learn to Be Lucky? and lives in Portland, Oregon.


Concise, breezy and pragmatic.A unique popular math book... [that] delivers a painless, ingenious education in how to communicate statistics and numbers to people who find them confusing... Packed with tables, anecdotes, and amusing facts, the narrative makes math accessible.... Astute advice for businesspeople and educators.

A lively, practical, first-of-its-kind guide to understanding cold, clinical data and harnessing it to tell a persuasive story.
__________

How many hours' worth of songs are on your Spotify Wrapped this year?
How much is your commute time really worth?
How do you work out how likely you are to get Covid based on the official statistics?
How do your viewing hours track against the most popular shows on Netflix?


Whether you're interested in global problems like climate change, running a business, or just grasping how few people have washed their hands between visiting the bathroom and touching you, this book will help math-lovers and math-haters alike translate the numbers that illuminate our world.

Until very recently, most languages had no words for numbers greater than five - anything from six to infinity was known as 'lots'. While the numbers in our world have become increasingly complex, our brains are stuck in the past. Yet the ability to communicate and understand numbers has never mattered more. How can we more effectively translate numbers and stats - so fundamental to the next big idea - to make data come to life?

Drawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to communicate numbers with more transparency and meaning. Using concepts such as simplicity, concreteness and familiarity, they show us how to transform hard numbers into their most engaging form, allowing us to bring more data, more naturally, into decisions in our schools, our workplaces and our society.

Product Details

Title: Making Numbers Count
Author: Chip HeathKarla Starr
SKU: BK0443187
EAN: 9781787634220
Language: English

About Author

Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.

Karla Starr has written for O The Oprah Magazine, The Atlantic, Slate, Popular Science, the Guardian and the LA Times. She has appeared on CBS Sunday Morning. She is the author of Can You Learn to Be Lucky? and lives in Portland, Oregon.

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)

Recently viewed